Why everyone HATES "main character energy" now

The phrase "main character energy" exploded online in 2020 through a combination of cultural and biological factors. It followed the expression "main character syndrome," and has taken on a life of its own. But "main character energy" differs from other phrases we use to talk about being the center of attention because there's the suggestion of a kind of life philosophy behind it; that being at the center of the world isn't just an "in the moment" kind of thing. Rather, it's a way of life. As a result, we've started seeing people with main character energy springing up in all kinds of situations (both positive and negative). Let's break down the factors contributing to this weird split in vibes.

00:00 Start
00:27 TikTok as the catalyst for main character energy
01:02 Main character energy isn't exactly new
01:38 The rise of social media and wellness content
01:53 The pandemic hit, and all these factors came together
02:25 Researching the uptick on Twitter
03:48 Main characters want to be the hero of their stories
04:57 When the main character is the villain
06:15 How bad main characters led to nuisance streamers
06:46 Experts are discussing the issue of main character energy
07:27 Main character energy isn't going away





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